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Advanced Google Ads
1. Introduction
Welcome (BRADEN TO RECORD & ADD)
2. The Ad Auction
The Auction Formula (6:53)
Quality Score (5:36)
Actual CPC (2:47)
Auction Example (3:13)
3. Conversion & Attribution
Attribution Models (18:08)
Conversion Tracking Intro. (2:18)
Conversion Window (4:43)
Model Comparisons (4:40)
Scripts (5:34)
Search Attribution (4:36)
View Through Window (5:09)
Count & Repeat Rate (Conversions) (6:17)
Conversion Tracking (eCommerce) (7:52)
Conversions (8:17)
4. Advanced Metrics
Custom Columns (10:15)
Impression Share (6:51)
ROAS (5:41)
Columns (3:40)
Core Metrics (4:45)
Custom Columns (2?) (1:39)
5. Auction Insights
Auction Insights (9:50)
6. Audiences for Search
Affinity Audiences (11:26)
Audience Insights (5:13)
Audience Locating (1:40)
RLSA (4:40)
7. Performance Analysis
Change History (4:41)
Core Metrics (4:45)
Date Comparison (5:41)
Notes (4:10)
Recording #129 (0:34)
8. Bid Adjustments (2?)
Intro (2:21)
Demographics (7:45)
Devices (3:43)
Ad Schedule (7:31)
9. DKI
DKI (10:13)
10. Scripts
Scripts (7:07)
Conversion Window
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